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Mumbai, September 21, 2026: TATA.CARS, India’s leading SUV manufacturer, today announced the introduction of the Tata Sierra #DARK, a bold and exclusive expression of India's iconic Premium MidSUV. Starting at ₹13.99 lakh*, the Sierra #DARK pairs a specially curated Friesian Black exterior with a premium Violet Eclipse interior cabin theme and distinctive Purple Chrome detailing, creating a striking and unmistakable identity while preserving the feature-rich, indulgent experience that defines the Sierra.
Building on the Sierra's role in creating India's Premium Mid-SUV segment, the Tata Sierra #DARK elevates the legendary nameplate with a more premium, sophisticated and exclusive expression than ever before. While retaining the iconic silhouette, commanding presence and complete feature experience that define the Sierra, it also carries forward the celebrated legacy of TATA.CARS' #DARK range, which has earned a strong following for its bold design, distinctive character and exclusivity.
Speaking on the introduction of the Tata Sierra #DARK, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:
"The #DARK range has become one of the most sought-after expressions in our portfolio, resonating strongly with customers who value exclusivity and distinctive design. As the SUV that created the Premium Mid-SUV segment in India, the Sierra has always stood apart through its iconic design and commanding presence. The Sierra #DARK brings together the legacy of two powerful icons, preserving everything that makes the Sierra legendary while elevating it through a more premium, sophisticated and exclusive interpretation. The result is a Sierra that remains unmistakably true to its heritage, while embodying the bold and distinctive spirit that has made the #DARK range so aspirational."
Designed for customers who seek sophistication and individuality, the Sierra #DARK accentuates the SUV's muscular proportions, iconic silhouette and commanding road stance through a carefully curated all-black treatment, while the premium all-black leatherette cabin creates a refined, loungelike ambience.
Enhancing its distinctive character are signature purple chrome accents that create a sophisticated contrast against the all-black design. Thoughtfully integrated across the vehicle, these exclusive details elevate the Sierra #DARK beyond a conventional black-themed SUV and reinforce its unique identity.
The Sierra #DARK is available across the recently launched Sierra Legend Series, with the exclusive treatment extending to the Pure L, Pure L (O), Pure + L and Adventure + L personas, along with the top-tier Accomplished and Accomplished + personas. By combining its distinctive design treatment with the complete feature package of the Sierra, the #DARK edition offers customers a more expressive and sophisticated interpretation of India's iconic Premium Mid-SUV.
The introductory prices for the Sierra #DARK are listed below in ₹ lakh*:
*ex-showroom
Part of the USD 180 billion Tata Group, Tata Motors Passenger Vehicles Ltd. ('the Company'*, BSE: Scrip code 500570; NSE: Scrip code TMPV) is one of India’s leading automobile manufacturers, offering a diverse portfolio of cars and SUVs renowned for their design, safety, and performance. The Company delivers multi-powertrain options, advanced connected technologies, and intelligent personal mobility solutions. Known for its innovation, reliability, and engineering prowess, the Company is at the forefront of India’s electric vehicle revolution, accelerating the nation’s shift toward sustainable mobility. It continues to drive progress across zero emission, connected, and future ready mobility solutions, supported by robust design and R&D capabilities.
*In terms of a Composite Scheme of Arrangement sanctioned by the Hon’ble National Company Law Tribunal, Mumbai Bench, the name of the Company was changed from Tata Motors Limited to Tata Motors Passenger Vehicles Limited w.e.f. October 13, 2025.
Media Contact Information:
Tata Motors Passenger Vehicles Corporate Communications:
+91 22-66657613 / pvcomms@tatamotors.com
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